Feedback from buyers, brands and press

northmodern continues its success with a great and positive show in August 2016. We look forward to a new chapter in May 2017 where northmodern becomes an annual show with an intensified focus on design and furniture. northmodern is more than a business platform, it is a community for knowledge sharing, networking, innovation and design!


Below you can read some of the feedback we have received from buyers, exhibitors/brands and press:

“Exhibiting at northmodern was definitely a positive experience for Fredericia. We welcomed many interesting professionals at our Double F Hotel theme exhibition, and the general atmosphere at northmodern was vibrant and inspiring. One key to success was the carefully curated mix of exhibitors, characterized by a very high level of design quality and creativity. This gives us reason to believe in the project of positioning both northmodern and the city of Copenhagen as unique top design destination in Scandinavia and internationally”
Kaja Møller, CEO at Frederecia Furniture, Copenhagen


“northmodern is a refreshing new show that gathers together some really innovative design companies.  It is great that it is based so near to the centre of Copenhagen making it accessible to all that the City has to offer.”
Jane Elliott, Ambience Contracts, London


“Since we introduced Eberhart Furniture in 2014 we have attended several smaller fairs. This year though, we wanted to be represented at a larger fair and northmodern seemed to be the right choice for us in regards to the stage of the development of our brand. We were represented in the Emerging area surrounded by dedicated designers and creative projects. During the fair we really benefitted from discussing the furniture field with both established and upcoming brands – An inspiring space which we can definitely recommend to other emerging designers at next year’s fair. Besides adding new specific dealers to our products we came home with new very relevant and like-minded contacts, which we will use in the development of Eberhart in the time to come.  A lot of our work the past months have evolved around northmodern. At the fair we held several different meetings and met with dealers that we have been in close dialogue with for some time. There is a certain dynamic and intense atmosphere at northmodern, which makes it an ideal place to meet with clients and future dealers. We are looking forward to attend northmodern again.”

Rune Vigil Nielsen, Eberhart Furniture, Copenhagen


From previous editions:

“I have just visited the August northmodern in Copenhagen for the first time and was most impressed. Easily accessed, well organized with a relaxed and spacious vibe there was time to discuss opportunities with a well curated range of brands and makers. Combining the show with a tour of Copenhagen’s shops and design hubs was inspirational and I came away feeling my time was very well spent in a calm yet stimulating environment.”

Anna Rigby, Head of Buying Home Accessories, Gifts and Seasonal at John Lewis UK


“I just wanted to say thank you for inviting us to North Modern, it was brilliant, and picked up some hot new products, agency opportunities, and placed some orders… I even bumped into some very old friends!”

Michelle Alger, Head of Home at Heal’s, UK


“You can easily spend a few days at the northmodern fair. The flow and variety of lighting, furniture and interior design brands has been put together very successfully, and represents a wide selection of the best from both the Danish and the International design scene. We have with great success throughout the past year established several cooperation’s with new brands all spotted at the northmodern fair. All in all the northmodern has definitely earned its place as an “must go see” “

Maria Larsen, Section Deputy Manager at Illums Bolighus A/S


“It was the first Co-event for 1.618 Paris outside France. This first experience was really great! The entire selection of northmodern was very modern, strong, and eclectic. The 1.618 space showed 25 sustainable lifestyle brands from 10 countries, from jewelry,design, fashion and mobility. Our exhibitors were very happy to be part of a sustainable community inside a creative event like northmodern! Most of them went in Denmark for the first time, they felt a dynamic market, involved in sustainability and met qualitative visitors from all over the world. 1.618 Paris shares the same vision as northmodern: showcasing creative communities and a new innovative lifestyle. Thank you for the nice business experience! We will be back!”

Barbara Coignet, Founder and CEO, 1.618 Sustainable Luxury


“northmodern was again this August a very positive experience. The fair has developed in the right direction and we are happy to be part of it and support the vision.”

Janne Moltke-Leth, Director at Paustian


“From our perspective, northmodern was the perfect fair to kick start our sales in Denmark and Internationally. We were very positive about the high level of visitors and buyers and great to see how they came from many interesting markets which we have an interest in penetrating.”
Jesper Gundborg, Commercial Director at Novel Cabinet Makers


”Our participation at northmodern exceeded all our expectations. It was our first time at a trade show but definitely not the last! At northmodern we had the opportunity to show our new products to a range of buyers which we otherwise had not come in contact with. We have developed a number of relations to Danish and international visitors and companies which undoubtable will affect the development of our business. On top of many new contacts, the participation has also resulted in direct orders with customers, which we have previously tried to get in contact with without any luck. As newcomers in the industry, it has been an immensely positive experience being at northmodern. Both in terms of the team behind northmodern and the rest of the exhibitors, adding to our fantastic trade show experience.”

Janus Larsen, Founder and Designer at Noyer – made by hand, DK


“northmodern has developed into the leading professional meeting point for furniture and lifestyle in the North. It is clear that both the exhibitors and visitors needs have been in focus under the development. It is a thoughtfully curated mix of new talents and established brands. This mix makes northmodern the place for both business and creativity. For Menu it has been a great pleasure to attend. The trade show has developed in quality as well as the amount of relevant visitors compared to previously and it has already now proven to be a great platform for Menu’s new Home Accessories concept together with our Nepal-project. Thanks for now and we will be back!!”

Lisbeth Raulund, Project Manager at Menu


“We experienced a great interest in our brand DANISH™ from design enthusiasts, press and businesses wanting to be part of our magazine. northmodern has been a great platform for us to meet potential partners and collaborators which we had otherwise not thought of. We truly believe that brand awareness of our brand has been increase by participating and that was exactly why we did it!”

Lisa Kjær Jensen, Head of Communications at DanishTM


“At northmodern vi launched our AW15 collection. The advantages at the fair was definitely meeting our existing customers as well as new potential customers. We of course had visitors from Denmark but we also met international customers from Sweden, Norway and Germany. Both Thursday and Friday was really busy. All in all, a really great fair, nice atmosphere and dynamics at the stand and we found that the curation of northmodern was really strong.”

Trine Andersen, Designer & Owner at fermLIVING


“We had a great time at this year’s northmodern! It was the perfect setting to showcase our new kitchen designs for the very first time. And a great chance to meet people face to face. The interest from all around the world – from press, bloggers, buyers, customers, designers, architects – was overwhelming. So Reform definitely got a great deal out of our exhibit at northmodern”

Jeppe Christensen, Founder & CEO at Reform


”This year on northmodern we challenged ourselves with an exciting art project ‘the moment 2015’ which involved 5 of the most trendsetting creative brands in Denmark right now. The fact that northmodern trade fair welcomes and supports innovative first mover projects like ours, emphasizes the fair’s international reach and potential as an important furniture and lifestyle fair.”

Anders Morell, Creative Director at Hagedornhagen


“A big step forward in the right direction…and upgrade in style…can really see that you have done a tremendous job. I am already looking forward to the next fair… I am proud of Danish design and proud of Copenhagen as a future metropolis representing the design we are known for”

Louise Roe, Founder and Director at Louise Roe, DK


“northmodern was a truly inspirational show I was so impressed with it and how well considered it was. It celebrated design with style, ethics, inspiration and innovation. I never thought a trade show could be cool but northmodern proved it could be done. It was the perfect showcase for celebrating so much new Scandinavian and European design.“

Blogger Hannah Trickett, Hannah In The House


”northmodern is a refreshing contrast to the craziness of bigger design fairs. The calm yet considered atmosphere marries perfectly with Danish design culture, and offers the chance to meet the people behind the projects in a relaxed setting.”

Tracey Ingram, Managing Editor at FRAME Magazine