Creative Hospitality Lab

Creative Hospitality Lab at northmodern

This year's edition of northmodern features a Creative Hospitality Lab exploring the creative trade show experience in Copenhagen. The objective is getting a better understanding of our visitors - and ultimately design better services and experiences at our shows.

We are interested in hearing your opinion on how we can improve our shows and invite you to share your thoughts. Creative Hospitality Lab is located in Nordgården where Urgent.Agency will greet you and invite you to participate in a brief interview. All participants will automatically enter the competition of a luxurious overnight hotel and spa stay for two at Bella Sky.


Creative Hospitality Lab is created by Urgent.Agency and is part of the Design Plus programme, which works with the establishment of partnerships between business from all sectors and design companies, bringing design capabilities into the industry to meet innovation challenges. northmodern, Urgent.Agency, Danish Design Center, and Bella Center Hospitality Group (BCHG) are all partners in the project.


Urgent.Agency is a culture design and innovation agency. Their work includes prizewinning culture and development strategies, urban planning, design and identity work – often combined.


Find the Creative Hospitality Lab in Nordgården and share your thoughts on northmodern and the creative business destination.


For more information about the project go to:

Contact: Ricky Storm Braskov