STOFF at northmodern

Just Right is a Danish design company and holder of the iconic candleholder STOFF, which was originally designed by Werner Stoff for Hans Nagel in the 60’s.

For northmodern and all of its visitors and customers, JUST RIGHT has produced a video slide show “STOFF – A Sculpture of Candleholders”.



The video slide show will be presented on an 80” widescreen throughout the entire exhibition in a lounge area of their stand. To create an authentic environment and demonstrate the versatility of this stackable candleholder, 20 famous Scandinavian bloggers and Instagrammers, design stores and manufactures have each contributed with a series of stunningly styled photographs, featuring individual STOFF sculptures in beautiful settings. The candleholder can be combined and stacked into endless amazing shapes and be used with taper candles or left as a mere sculpture.



PR & marketing consultant Janne Miller explains the reason behind producing a video slide show in collaboration with numerous bloggers and Instagrammers from Scandinavia:


“Throughout the past year, and since we introduced STOFF at northmodern last August, we have noticed an overwhelming activity on Instagram. We were met with so many stunning pictures, carefully styled by a great number of talented Instagrammers. Each day, they share their love of interior design with hundreds of thousands of loyal followers and we are more than thrilled to experience the enthusiastic reactions and comments to each post. In the video we are primarily using photos already shot and made public before even producing this show. This creates a world of testimonials and an authentic universe of design with STOFF as a natural element. Editing the slide show and having to choose amongst hundreds of absolutely awesome photos was the biggest challenge! I wish we could have doubled the length of the presentation, since each and every picture deserved to be a part of it.”



Besides STOFF, Just Right represents other design brands such as Tica Copenhagen, Happy Lights from Belgium, NUD Collection from Sweden and Born in Sweden.